Our mission is to promote lumber products as a preferred building material based on the proven track record of wood and its achievements of long-term performance success in Hawaii’s construction industry. This goal will be achieved by connecting stakeholders, professionals and the various user groups by providing Hawaii specific, up to date resources, guides and educational and networking opportunities. Through these various marketing avenues, we will work to bring the positive message of lumber as a renewable building material resource that provides benefits to the environment, produces sound construction economics, creates architectural flexibility and meets the highest structural engineering standards.